Wednesday, October 17, 2007

Where's Andy Warhol When We Need Him?

Like this shopper, whose picture recently appeared in the Pueblo Chieftain, we were recently assaulted by a wall of pink Breast Cancer Awareness Campbell's Soup cans at our local grocery store. Each of these cans will nab the Susan G. Komen fund a big 3.5 cents. Coming as it does in the wake of Al Gore's Nobel win, this campaign seems somehow fitting. Here we have a comestible nonfood being sold to raise a nonsum of money for a nonsolution to the problem of breast cancer. It all fits. And when you think about it, what could be better than Campbell's Chicken and Noodle Soup for this? After all, those dessicated little squares of meat are probably cut from the breasts of chickens, right? Chickens with their beaks cut off, pumped full of hormones and antibiotics, fed their own feces for life. What better symbol for our food system's carcinogenic squalor?

Now if you were thinking that canned soup and M&M's are the Susan G. Komen Fund's worst excesses, that's because you haven't seen Jingle Jugs (h/t to Jeanne Sather for this last find). These life-size boobs raise awareness about breast cancer by bouncing around while playing either a canned prerecorded message or the sound sequence of your choice. Fifty bucks gets you one pair, and you can send "a rack" to some lucky soldier in "Eye-rack" for a mere $32.99. Breast cancer awareness AND support for the troops at the same time! Who woulda thunk it? The thing I don't get is this: if the goal is to raise awareness of breast cancer, why have two "jugs"? Why have them looking so intact?
UPDATE: I should add that the AP article that appeared in the Chieftain and elsewhere actually covers the controversy surrounding the marketing of breast cancer "awareness," and devotes more space to the critics of the Susan G. Komenites than you would expect.


Blogger la rebelde said...

"eye-rack"--that is hilarious!
those campbell soup cans are ridiculous. i haven't seen them yet, but ugh.

October 18, 2007 11:51 AM  
Blogger jennifer said...

holy crap! i can't believe those "jugs" are a real item for sale.

October 18, 2007 11:37 PM  
Anonymous Anonymous said...

How's this for outrageous? We went past a restaurant with a huge display of pumpkins, all painted pink with black paint for features and pink plastic ribbons for ears? Haven't seen any pink Campbell soup labels in Lawrence though.


October 21, 2007 1:31 PM  

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